Seven Tips On How To Structure Your Life The Right Way To Be Successful

As a business owner, it can be incredibly difficult to find a way to balance your work life with your home life. I was at an event the other day, and someone was looking for a bit of practical advice.

These are a few of the questions they asked me:

  • How do you keep on top of business admin, cleaning your house, feeding your family, and posting interesting and engaging posts on your social media platforms?
  • Doesn’t it feel like you’re chasing your tail?
  • How do you manage your time on a daily basis, because I’m struggling.

These are great questions, and I’m glad they were brought up because these are common issues that many of us deal with as practice owners.

Ultimately, it all comes down to managing your time correctly, but there are various ways you can go about structuring your day and subsequently your life the right way. I’ve come up with seven tips on how to do this correctly. Let’s dive in!   

1) Have A Timetable

If you’re familiar with my content, you know that I mention this a lot, but it’s absolutely vital that you create a timetable to help you structure your day.

Know when you’re working in your business and when you’re at home with your family. Adhere to your timetable so that you don’t burn yourself out trying to manage things when you shouldn’t.

2) Allocate Your Tasks

Allocation means separating your tasks so they are easier to manage. A great way to do this is to colour code your tasks. For example, all admin activities could be considered red tasks while all tasks that generate money can be considered blue tasks.

This can be a visual reminder of what tasks you’re currently handling, and it’s a great exercise to help you maximise your time and stay organized.  

3) Have A Power Team For Your Business

This is another point I like to bring up a lot. Don’t try to do everything yourself.

Find experts who specialise in a specific field (such as managing, finances, HR, etc.). Then bring those people together into a power team to help you efficiently run your business.

That way you can do your job without having to worry about every single aspect of your business.

4) Implement The 90-day Rule

Every 90 days you should step away from your business so that you can take time to reflect and re-centre yourself.

Sometimes when you’re too involved with something, it’s hard to identify a problem. However, when you take a step back the issues you weren’t able to see before tend to rise to the surface.

5) Plan Your Holidays In Advance

You should try to plan all of your holidays in advance. Make sure even if you have no plans to go away on holiday any time soon that you have a holiday wall planner that outlines all of the days in the future where you’re not working.

That way, when the need to go away on holiday hits you, you can go to your planner and find the days that you have available.  

6) Create A Routine

It’s imperative that you create a good routine to follow each and every day.

For me, I try to go to bed early, so that I can wake up earlier than my kids and get a few things done such as journaling, exercising and reading. This routine has been absolutely revolutionary for me.

With that being said, what is your routine? What are you doing that’s allowing you to maximise the most amount of time in your day? Don’t forget to leave some time to relax, so you don’t end up burning yourself out.

7) Self Care

You could be the hardest worker in the world and make buckets full of money, but if you’re not taking care of yourself and your health, it will be all for nothing because you’ll be too sick to enjoy the fruits of your labour.

Remember, you’re working hard for yourself and your family. The last thing you want to do is sacrifice your health!

If that happens, you’ll be no good to your clients, no good to your family, and no good to yourself. Get enough sleep, eat properly, exercise and ensure you’re always watching after yourself. Your family, friends, and you will be eternally grateful.


Your dreams are waiting for you, but it takes hard work to achieve them. Allocating your time correctly and implementing these good habits are an excellent way to avoid being overwhelmed as you put time into your business.

Ready to supercharge your practice and create more time, less stress and better revenues? Click here to join us for a life and practice-changing two days.



Episode 007 – RECIPES! Why Your World Class Business Needs Them

Do You Have Recipes In Your Business?

In today’s episode, we’re going to be discussing one of the most crucial parts of growing a successful practice: Recipes.

Think about this… If you were going to make a cake, and you wanted to ensure that your team could make exactly the same delicious cake, you’d have to write down the recipe.

The recipe isn’t just the ingredients. It’s the entire process of taking those ingredients and melding them together to create a finished product again and again, no matter who is making it.

That’s how you need to think of everything in your practice: If it has to be repeated, and it impacts your business in any way, then it must have its own recipe.

So, tune in to today’s podcast and let’s get started creating your recipe.

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Ready to supercharge your practice and create more time, less stress and better revenues? Click here to join us for a life and practice-changing two days.

Top 4 Tips On How To Transform Your Associates Into A World Class Workforce

Your associates are the lifeblood of your practice. You should always want your associates to operate at peak efficiency to ensure they provide a top quality service for your clients.

Thus, looking after your associates is key to ensure they can deliver that top quality service. Let’s take a look at 4 tips on how you can properly train your associates to become a world class workforce.

1) Hold Weekly Mentoring Sessions With Your Associates

The first tip I have for you is to make sure you have weekly mentoring sessions with your associates. At Blue Cow, we like to break down our mentoring sessions into 4 weeks. This was how we structured our 4-week sessions:

Week 1

This was our monthly meeting in which every team member that was part of a project would attend.

We would inform them of everything going on in the practice, and we would also do housekeeping in which we’d advise them of promotions, the numbers of the month (in relation to the targets we’ve set), and the other key performance indicators and metrics of the business we were keeping track of.

We would also vote on the team member of the month which was a great way to recognise the hard work of those who have earned it.

Week 2

Our personal team was rather large, so we would separate our clinical team from our non-clinical team. With each team, we focused on the things that mattered to them individually.

Week 3

On week three, we always do a clinical case for the entire team. This process involved reading out a case and everyone on the team would walk through the entire treatment plan. That included examining the patient’s history, findings, x-rays, and what we recommended for them. Then we’d discuss what our diagnosis was and the subsequent care plan. This process was important because it gave the whole team real insight into what we actually did in our practice on a daily basis.

Week 4

During week 4, we once again focused on housekeeping in that we allowed each team member to voice their opinions.

We couldn’t implement every recommendation, but it was enough that we allowed everyone to voice what was on their minds. It made them want to work that much harder on the project because they felt their input mattered. 

2) Hold Quarterly Strategy Days

The second tip is to hold quarterly two-day strategy sessions that we called Strategy Days. We conducted these strategy days to bring the team together so that we could work on a multitude of issues within the business.

We would work on our list, our communication, our leadership, and our clinical skills. It was very beneficial for all parties involved.

We would spend a day and half learning, and then during the afternoon of the second day, we would go off for a team building activity. It was a great way for us to bond as teammates which in turn allowed us to work tighter as a cohesive unit in the workplace.

3) Observation And Technique

One way to quickly train up new associates is with observation and technique. This entails  allowing newer associates to follow you around to observe what you’re doing with your patients.

They can view how you’re adjusting them, how you communicate with them and ultimately how you have mastered the ability to build a busy list and help people get well and stay that way for the long term.

I’ve had many associates go through obs and tech, as I like to call it, and I can attest to the fact that it’s one of the most effective ways to teach your team members how things work in your practice.

4) Invest In Your Team

Lastly, invest in your team. Make sure they have everything they need to perform their jobs to the best of their abilities. Get them mentoring so they’re in the right place mentally as they come into work every day.

At Blue Cow we have an excellent associate programme we’ve recently launched, and I’m proud of everything it has to offer.

I’m excited knowing there’s going to be practice owners in our universe who are going to invest in their team and make them into a world-class workforce.


If you want to have a successful practice, you need to take care of your associates to the best of your ability.

Implement these four steps in your practice and don’t be surprised if you notice a change in the way your associates approach their work as they transform into a world class workforce.  

Ready to supercharge your practice and create more time, less stress and better revenues? Click here to join us for a life and practice-changing two days.


Three Huge Mistakes That Can Leave You Broke And Burnt Out

As the owner of a practice, you should be no stranger to hard work. However, if you’re not careful, you may end up burning yourself out with little to no money to show for it.

Generally, there are three huge mistakes that sole practitioners make that cause them to burn out with little to no money in their bank account and an empty patient list.

1) Operating from sun up to sun down

One way many sole practitioners burn themselves out is by running their practices from sun up to sun down without giving themselves a break.

Often the mindset of most sole practitioners is they must continue working nonstop with little to no breaks or else they may end up missing out on a potential client. While you might very well miss a client or two while you’re on a lunch break, that’s much better than running yourself ragged day in and day out.

Therefore I recommend taking a look at your hours of operation and make sure you take adequate breaks during the day. It’s also important to know when you’re at work and when you’re not at work.

That means when you’re at work, you take care of business, but when you’re at home, you set aside all work matters and spend time with your family.  

2) Undercharging your services  

Another mistake that many sole practitioners make is undercharging their services. It’s understandable that when you’re first starting off, you want to keep your prices as low as possible as you’re building up your client list.

However, the challenge begins when you mix in lower prices with a relentless work schedule.

Not only will you end up burnt-out and fed up with no energy to spare, but you’ll also end up struggling financially. Always know your worth and charge accordingly. That’s why you should create a service so amazing that you can justify charging more than you think you should.

3) Regulating the amount of time you spend with each patient

Sometimes a service can be so amazing that you only need to spend a few minutes with a patient to solve their problem. Unfortunately, many practitioners fall into the trap of feeling guilty for running a patient in and out of their practice in an expeditious fashion.

I once spoke with a fantastic chiropractor who was on the verge of burnout. One of the contributing factors of his burnout was the fact that he spent a very long time with each patient.

When I delved into the issue, I learned that he could have been done with most of his patients in half the time.

The other half was spent on what I like to call guilt time. He didn’t want to be seen taking someone’s money and not spending enough time with them.

I had to explain to him that it doesn’t matter if you spend five minutes with a client or an hour, it was all about delivering a fantastic service to his patients. Keep this lesson in mind for your practice. You shouldn’t be spending time with your patients for time’s sake because that’s a great way to burn yourself out.


Burnout is real and it can happen to you if you make these three major mistakes. Many sole practitioners end up joyless, burnt out, fed up, and frustrated.

We see many, many sole practitioners (who work with us) who end up in this way and we would hate to see the same happen to you. Make sure you’re not making these mistakes so you don’t end up burnt and broke at the end of the day.


If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.

The 3 Step Process To Find Balance In Your Life As A Successful Woman In Business

When you’re trying to be a successful woman in business, wearing multiple hats comes with the territory. On the business side of things, you may have to wear your marketing hat, your HR hat, your finance hat, and whatever else the business demands of you.

It doesn’t end there, however. When you go home, you may have to start the process all over again. You may have to deal with kids, ensure the refrigerator is adequately stocked, make sure the household is taken care of, etc. In the end, you’re trying your best to balance everything out.

During this process, there’s always the fear you’re going to drop the ball. You’re trying to make sure you’re the best business woman you can be, but you’re also trying to make sure everything is together with your home life as well.

To help you achieve balance in your life as a woman in business, I want to discuss three top strategies that I teach all of my female business clients.

1) Design a timetable for yourself

The first thing you need to do is design a timetable to structure your day. When are you in your business? When are you working on your business? When aren’t you in your business at all?

As you run your business, you’ll often find yourself in situations where your work life will intersect with your home life, such as fielding calls from employees or patients while you’re at home with your kids. That’s excellent multitasking, but that’s also a great way to burn yourself out.

Designing a timetable will help you establish boundaries between home and work life. When you’re at work you can deal with your associates, clients and everything else your business demands of you. However, when you’re at home, all the work hats come off, and the home hat goes on. Whether that entails spending time with your kids, ensuring your home is in working order or ensuring you have time to spend with your spouse, understand that when you’re at home, you should save all work-related matters for the following workday.

2) Find your ideal clients

Are you working with clients who respect your home and work boundaries? In one of my past businesses, I worked as a chiropractor. I loved the job, but one of the challenges I had to deal with was designing the life I wanted to live. Unfortunately, I designed my life to work around the schedules of my patients.

I had a patient named Mrs Jones who would always come in to see me, but she’d only see me at 8 A.M. That was fine at first, but eventually I had children and my mornings were no longer a good time for me to meet with Mrs Jones due to the demands of motherhood. I was absolutely terrified to tell her that I needed to change our meet time because I thought for sure she was going to hate me, but I mustered up my courage and informed her we had to switch around our schedule.

The point is we need to schedule our lives so that it suits us and our families. You should spend time searching for those ideal clients that want to meet at times that suit both your schedule and theirs. That way you can maintain a better balance between your home life and your work life.

3) Assemble a power team

The third and final tip I have for you is to assemble a power team. If you’re one of those women who think they can do it all (like Wonder Woman) you need to step back and reevaluate why you’re working so hard. If you want to be a successful woman in business you need to stop wearing so many hats (finances, HR, etc.) and delegate tasks to a group of people who are experts at what they do. You’ll be much happier and far more effective if you have a capable team under you who know exactly what they’re doing.  


As you move towards becoming a successful woman in business, I want you to practice these three strategies. I used to think that I could do it all by myself — that I had to do it all myself — but now I realise that way of thinking is wrong. Yes, we might organise it, but we can’t do it all alone. Design a timetable for your life, find those ideal clients and build a power team. You’ll love yourself for it, and it will help you find a balance in your life as a successful businesswoman.

How To Ensure That Your Health Class Fails Completely

Today we’ll be discussing health care classes. I get plenty of questions about how to host these types of classes. They ask how I get people to attend and how to make the class compelling. So, before we begin, I’d like to pose a question — if you were to host a health class what would you and your team do to ensure that no one shows up?

Looking at your health class from the standpoint of failing may seem like a weird way of approaching the problem. However, this is the way we do it when we’re coaching teams at Blue Cow Practice. Think of it as reverse engineering the process.

Asking how to make your health class fail tends to engage teams more so than asking them how to make the class succeed. So here’s a quick exercise you can adopt when you’re planning your own health class.

Ways To Ensure No One Shows Up To Your Health Class

The first thing you can do to ensure no one shows up to your health class is to keep it a secret. If you don’t promote it or tell anyone you’re doing it, there’s no way anyone will show up to your class. On the other hand, if you want people to attend, you’d better mention it during your ‘Report of Findings’ session.

Another thing you can do to ensure no one shows up is to downplay the benefits that attending the class will provide. You can’t force people to come to the class, and it really shouldn’t be a hostage crisis situation.

You should strive to communicate the value and benefit of your class during the promotion period. If your attendees can see the value, you’ll significantly increase the chances of them attending.

Another way to repel people from your health class is to avoid reserving places for people who RSVP. In such a situation you’d basically be saying “Hey, we’re having a health class. Come if you fancy.”

Doesn’t sound very welcoming or exclusive, does it? This is opposed to doing it the right way, which goes a little bit like so:  

“Hey Doris, we are going to reserve a seat for you and your partner Bob at our health class. If, for any reason, you have an emergency that comes up and you can’t attend, please do let us know because we normally have a waiting list and we will then be able to give someone else your slot. Then we can reserve you a space in the next class.”

Now that sounds like a class that you’d better attend or you’d lose that coveted spot! At the same time you can have the peace of mind that if an emergency were to suddenly come up you’d still have a seat at the next class.

Moving on, another thing you can do to ensure your class remains empty is to make it as difficult as possible for people to attend. For example, if we actually wanted people to attend, we would reserve a few adjustment sessions for the newer patients who have expressed interest in the class. Meaning that if the class starts at 7:15, we could reserve some slots from maybe quarter to 7 and 7:15.

If you want to make it difficult for people to come, then you could proceed like so:

“Hey, the class is on Wednesday, but you’re going to be coming a couple of times a week anyway, so we want to make this as difficult on you as possible. So, rather than popping one adjustment just before the class to ensure you get adjusted to our schedule, we’re going to make it so you have to come back and forth an exhausting number of times.”

The above is a sure fire way of making sure that no one attends your health class.  

Consider Reverse Engineering The Process

There are plenty more examples I can give you, but I think the point has been made. Looking at how to fail will increase your chances at succeeding.

That’s why when I’m approached on how to run these classes I ask the same questions every time — Are you actually enabling people to come? Are you making sure people see the value of your class? Are you making sure you’re treating it like it is a real, useful, valuable session that’s part of your actual chiropractic care, rather than just being something you’ve just added on for the sake of being fancy?

Anyway, these are just a few hints and tips to run a successful health class. One last tip I can give you is to keep your classes at a reasonable length. I’d say half an hour is a good run time. So get out there and focus on failing so that you can succeed.

If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.


The Blue Cow Guide To Overcoming Burnout

At its core, burnout is a reflection of the choices we’ve made to get to a certain point. Overcoming burnout is easier than you think.

Some of you reading this article have already set up a practice. You’ve experienced the frantic energy involved to perform well and reach your goals.

But suddenly, after the initial flurry of energy, you hit a brick wall and you start to feel burnt out. This is a very common problem.

Fortunately there’s good news – you don’t have to stay in burnout. You can avoid it.

Here are six tips on what you can do to either stop burnout or completely turn it around.

1) Make Sure You Have A Business

The first tip  is to make sure you have an actual business. I’m not talking about just owning a chiropractic practice, but actually owning a business.

Your business should be set up with great systems so that it’s not just about you doing everything.

If you have a practice that only works when you’re there adjusting lots of people, it might be suggested that you don’t have an actual business. You might just have a really busy job.

So the first thing you’ll want to think about is: Does your practice set up and run like a business, or just a really busy job?

2) Key Performance Indicators (KPIs)

The second tip is to make sure you have key performance indicators (KPIs) for your business that tell you that you’re on track. Often burnout comes when you’re not in alignment with where you want to go.

Make checking your KPIs a habit. You should set a KPI sheet in your practice.

Thus, ensure that your opening up checklist, end of the day checklist, and closing down checklist are all up to speed.

Then create recipes for everything else that goes on in the practice.

I call them recipes for one simple reason: If you were to leave your practice and someone else came in, would they be able to pick up your KPIs and follow the directions as easily as following the recipe in a cookbook?

Remember that having KPIs in place will help to keep you on track. They should become a vital part of your daily process.

3) Take Ownership Of Your Ownership

This tip is more than just a clever play on words. You have to understand that you’re the owner of your practice. Make sure you’re thinking like a business owner.

One of the things that we tell all of our clients is to create a Owner Time Table. This is the time when you’re not working in or on your business.

Think of it as a short vacation. It’s your time to recharge with the people you love. You’re why you’re doing this in the first place.

You’re not doing this so you can work all the time in your practice and not have connections with your loved ones.

overcome burnout
It might feel like you want to hide away, but it is possible to overcome burnout.

4) Practice Flow

The next tip is to make sure you’re practising what we call “flow”. No ideal practice fits everyone. Your success should come when you create a business that you love.

This comes from using the techniques you love, seeing the patients that you love, at the times that suit your life.

A lot of people burn out because they’re adjusting at times that might suit the patient, but not themselves.

There’s nothing wrong with accommodating your patients, but if you do so at your own expense for too long, you’re just asking to burn out at some point.

Make sure you’re adjusting hours and timetable to fit your personal life as well as your business.

5) Building Your Team

The next thing we need to talk about is your team. There are two different models that I highly suggest you use. The first is the guru model.

With the guru model, you have a single chiropractor who is working on their own with either a high volume of traffic, a high fee, or both.

The second model is the associate model. With this model, you’re the boss in charge who leads a team of associates. If you have a strong coaching plan, the associate model can be very effective.

The associate model allows you to create a brilliant relationship with your team.

Once you set up your processes and have your systems and recipes in place, don’t be surprised if your associates stick with you four, five, or even six years.

If you do have team members, then make sure that you are creating a culture that’s fun and dynamic.

6) Take Care Of Yourself

Likely the most important tip on this list: Make sure you’re taking great care of yourself. We have a thing called the 90-day rule that states that all creators, entrepreneurs, and business owners take some time away from their business to recharge.

This allows you to see the business as separate from yourself. It’s all about being happy and healthy. Taking a break also allows you to take a step back and view your business from a different perspective.

We call it being in the trees versus stepping above the trees and looking down. You will have a completely different perspective.

If you’re feeling frustrated and burnt out, please know you can work your way out of your situation. You just need to regain your focus and drive and then come up with a winning strategy.

When that happens, you’ll find you’ll be full of energy once again.

If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.

Becoming A Great Captain Of Your Team

If you’re looking to add team members to your practice, you need to work on helping yourself become the best leader and captain possible.

Trust me, you don’t want to ever find yourself in a situation where your team members feel like they’re showing up to work for a terrible boss. You should want people who feel like they’re working with an inspiring captain who wants to really develop the team and help them to be the best they can be.

We often talk in our community about making sure your Velcro is strong, so that you attract the right people who want to work with you. When you’ve attracted the right people, it’s important that you invest time, energy and effort in them.

Offering Incentives

The moment you decide to bring on a new team member, you must ensure that you have a compelling voyage for them. It’s also important to include an incentive to perform. In my past experience I’ve always incorporated junior, intermediate, senior, and managing levels. This is done to give everyone a chance to progress. There’s no worse feeling than stagnation.

Even if someone is working part-time, they still want to feel like they’re growing as a person because in the words of Tony Robbins: “if we’re not growing, we’re dying.”

So, it’s important to think about why you have an associate. Don’t just bring someone on because you’re burnt out and want a day off. You should bring someone on because you’re trying to build an all-star team. Furthermore, the addition of incentives will push your team to work that much harder.

Becoming A Team Member Is More Than “Just A Job”

Bringing on a new associate isn’t about just giving someone a job. It’s about the team. It’s about the centre itself. It’s about the technique you use. I always encourage people to come and meet in person before offering a position. Otherwise the focus is just on the paycheck and the hours.

And really, that’s not the most important thing. Of course, you want to pay well, and of course, you want to schedule great hours. But the most important question that needs to be answered — what’s life going to be like when I’m with you? You should want your associates to have a compelling voyage and be with you for a long time.

The Benefits Of Bringing On Full Time Associates

Finally, think about how you offer the job position. I personally suggest that you have associates full-time. Full-time team members are better able to immerse themselves within the inner workings of your business. You should want them to learn your process as quickly as possible. You should be able to develop their confidence, technique, and their customer service skills.

Now that they’re in this position, you can offer them a great mentorship programme.

They can observe what’s going on and practise good technique. This allows them to develop the skillsets needed to become a valuable asset on your team.

The process of becoming an amazing captain isn’t for the uncommitted. Having someone competent and full of drive at the helm will ensure that you lead your team to victory in whatever battles you face.

If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.

What Is A Blue Cow Practice?

You may be wondering – what the heck is a Blue Cow Practice? Well, let me start by saying that the Blue Cow idea originated with a children’s cartoon. That’s right, a children’s cartoon, but hear me out. This concept will change the way you run your practice.

So yes, the name of the cartoon was called “Blue Cow”. I was introduced to this show when I was watching it with my wife Jo and our oldest son Harry. The cow on the cartoon was unlike all the other cows in her field.

She was blue, of course, and all the others were brown, and she was interested in life. She wanted to do stuff and achieve great things. She wanted to get out there — she wanted to be an astronaut and go to the Olympics. Basically, she wanted to do all these things that cows don’t normally do.

The rest of the cows were not interested in any of that, and they would poke fun at her for wanting to be more than what she was, and they would tell her that she couldn’t do it.

“Everyone knows cows can’t do that,” they would often say.

So Jo and I were on the settee with Harry, watching this thing, and she (the blue cow) goes off, entering the Olympics and winning gold medals. She even flies to the moon.

When she comes back to tell her friends in the field that she had done all of these great things, they would still say, “Oh, she’s off again.”

Then they would carry on chewing the grass. This is how every episode would be, and at the end the narrator would always say: “Everyone knows cows can’t do that, but we know they can.”

When that cartoon finished, Jo and I looked at each other, and we thought “My God, that is so profound. “The “Blue Cow” lesson wasn’t just for kids. We immediately realised that adults could learn from it as well.

Here’s the big lesson: When it comes to your business, are you running a blue cow practice or a brown cow practice?

We naturally have behaviours that either make us a blue cow or a brown cow. If you’re being a blue cow, you’re optimistic, full of passion, enthusiasm and driven by a need to “leave the field”.

If you’re being a brown cow, you’re one who tends to complain a lot. You’re very cynical, and you blame others. You sit there and chew the grass as you settle with whatever life throws at you.

“Blue Cow” has many profound points to make for all of us in terms of “leaving the field”. The blue cow in the story leaves her field every day to go and explore.

So the question I pose to you, dear reader, is this: Are you interested in running a Blue Cow Practice? Are you willing to do whatever it takes to make your practice successful? Are you ready to explore different possibilities?

Let me finish with one more story. It focuses on the blue cow concept, and it revolves around the whole notion of who you are in your business and practice, whether that be the practice owner or a team member.

Long ago, in medieval times, a guy was walking along a road and happens upon another fellow with a sledgehammer smashing rocks, and he asks him, “What are you doing?” And the guy says, “I’m smashing rocks.”

He goes up the road a bit further, sees another fellow with a sledgehammer who’s also smashing rocks, and he says to him, “What are you doing?” He says, “I’m making a living.”

And then there’s a third guy further up the road who’s also smashing rocks with a sledgehammer, and he asks him, “What are you doing?” And he says, “I’m building a cathedral.”

When it comes to running your practice, are you merely doing the day to day grind to make a living? Are you just performing mundane tasks? Or are you building something grand and fantastic, much like a majestic cathedral?

Blue Cow Practices are building cathedrals. The people who are helping you construct this cathedral are your teammates.

If you don’t have a vision that is cathedral-like for your business, then you’re likely surrounded by people just making a living, or just smashing rocks. I urge you to retain the lesson you’ve learned from the blue cow and the man walking along the road.

If you’re running a Blue Cow practice, you’re not just smashing rocks. You’re not just making a living. You’re building a grand cathedral. With the right attitude, your cathedral will be majestic indeed.

If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.