How To Ensure That Your Health Class Fails Completely

Today we’ll be discussing health care classes. I get plenty of questions about how to host these types of classes. They ask how I get people to attend and how to make the class compelling. So, before we begin, I’d like to pose a question — if you were to host a health class what would you and your team do to ensure that no one shows up?

Looking at your health class from the standpoint of failing may seem like a weird way of approaching the problem. However, this is the way we do it when we’re coaching teams at Blue Cow Practice. Think of it as reverse engineering the process.

Asking how to make your health class fail tends to engage teams more so than asking them how to make the class succeed. So here’s a quick exercise you can adopt when you’re planning your own health class.

Ways To Ensure No One Shows Up To Your Health Class

The first thing you can do to ensure no one shows up to your health class is to keep it a secret. If you don’t promote it or tell anyone you’re doing it, there’s no way anyone will show up to your class. On the other hand, if you want people to attend, you’d better mention it during your ‘Report of Findings’ session.

Another thing you can do to ensure no one shows up is to downplay the benefits that attending the class will provide. You can’t force people to come to the class, and it really shouldn’t be a hostage crisis situation.

You should strive to communicate the value and benefit of your class during the promotion period. If your attendees can see the value, you’ll significantly increase the chances of them attending.

Another way to repel people from your health class is to avoid reserving places for people who RSVP. In such a situation you’d basically be saying “Hey, we’re having a health class. Come if you fancy.”

Doesn’t sound very welcoming or exclusive, does it? This is opposed to doing it the right way, which goes a little bit like so:  

“Hey Doris, we are going to reserve a seat for you and your partner Bob at our health class. If, for any reason, you have an emergency that comes up and you can’t attend, please do let us know because we normally have a waiting list and we will then be able to give someone else your slot. Then we can reserve you a space in the next class.”

Now that sounds like a class that you’d better attend or you’d lose that coveted spot! At the same time you can have the peace of mind that if an emergency were to suddenly come up you’d still have a seat at the next class.

Moving on, another thing you can do to ensure your class remains empty is to make it as difficult as possible for people to attend. For example, if we actually wanted people to attend, we would reserve a few adjustment sessions for the newer patients who have expressed interest in the class. Meaning that if the class starts at 7:15, we could reserve some slots from maybe quarter to 7 and 7:15.

If you want to make it difficult for people to come, then you could proceed like so:

“Hey, the class is on Wednesday, but you’re going to be coming a couple of times a week anyway, so we want to make this as difficult on you as possible. So, rather than popping one adjustment just before the class to ensure you get adjusted to our schedule, we’re going to make it so you have to come back and forth an exhausting number of times.”

The above is a sure fire way of making sure that no one attends your health class.  

Consider Reverse Engineering The Process

There are plenty more examples I can give you, but I think the point has been made. Looking at how to fail will increase your chances at succeeding.

That’s why when I’m approached on how to run these classes I ask the same questions every time — Are you actually enabling people to come? Are you making sure people see the value of your class? Are you making sure you’re treating it like it is a real, useful, valuable session that’s part of your actual chiropractic care, rather than just being something you’ve just added on for the sake of being fancy?

Anyway, these are just a few hints and tips to run a successful health class. One last tip I can give you is to keep your classes at a reasonable length. I’d say half an hour is a good run time. So get out there and focus on failing so that you can succeed.

If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.


The Blue Cow Guide To Overcoming Burnout

At its core, burnout is a reflection of the choices we’ve made to get to a certain point. Overcoming burnout is easier than you think.

Some of you reading this article have already set up a practice. You’ve experienced the frantic energy involved to perform well and reach your goals.

But suddenly, after the initial flurry of energy, you hit a brick wall and you start to feel burnt out. This is a very common problem.

Fortunately there’s good news – you don’t have to stay in burnout. You can avoid it.

Here are six tips on what you can do to either stop burnout or completely turn it around.

1) Make Sure You Have A Business

The first tip  is to make sure you have an actual business. I’m not talking about just owning a chiropractic practice, but actually owning a business.

Your business should be set up with great systems so that it’s not just about you doing everything.

If you have a practice that only works when you’re there adjusting lots of people, it might be suggested that you don’t have an actual business. You might just have a really busy job.

So the first thing you’ll want to think about is: Does your practice set up and run like a business, or just a really busy job?

2) Key Performance Indicators (KPIs)

The second tip is to make sure you have key performance indicators (KPIs) for your business that tell you that you’re on track. Often burnout comes when you’re not in alignment with where you want to go.

Make checking your KPIs a habit. You should set a KPI sheet in your practice.

Thus, ensure that your opening up checklist, end of the day checklist, and closing down checklist are all up to speed.

Then create recipes for everything else that goes on in the practice.

I call them recipes for one simple reason: If you were to leave your practice and someone else came in, would they be able to pick up your KPIs and follow the directions as easily as following the recipe in a cookbook?

Remember that having KPIs in place will help to keep you on track. They should become a vital part of your daily process.

3) Take Ownership Of Your Ownership

This tip is more than just a clever play on words. You have to understand that you’re the owner of your practice. Make sure you’re thinking like a business owner.

One of the things that we tell all of our clients is to create a Owner Time Table. This is the time when you’re not working in or on your business.

Think of it as a short vacation. It’s your time to recharge with the people you love. You’re why you’re doing this in the first place.

You’re not doing this so you can work all the time in your practice and not have connections with your loved ones.

overcome burnout
It might feel like you want to hide away, but it is possible to overcome burnout.

4) Practice Flow

The next tip is to make sure you’re practising what we call “flow”. No ideal practice fits everyone. Your success should come when you create a business that you love.

This comes from using the techniques you love, seeing the patients that you love, at the times that suit your life.

A lot of people burn out because they’re adjusting at times that might suit the patient, but not themselves.

There’s nothing wrong with accommodating your patients, but if you do so at your own expense for too long, you’re just asking to burn out at some point.

Make sure you’re adjusting hours and timetable to fit your personal life as well as your business.

5) Building Your Team

The next thing we need to talk about is your team. There are two different models that I highly suggest you use. The first is the guru model.

With the guru model, you have a single chiropractor who is working on their own with either a high volume of traffic, a high fee, or both.

The second model is the associate model. With this model, you’re the boss in charge who leads a team of associates. If you have a strong coaching plan, the associate model can be very effective.

The associate model allows you to create a brilliant relationship with your team.

Once you set up your processes and have your systems and recipes in place, don’t be surprised if your associates stick with you four, five, or even six years.

If you do have team members, then make sure that you are creating a culture that’s fun and dynamic.

6) Take Care Of Yourself

Likely the most important tip on this list: Make sure you’re taking great care of yourself. We have a thing called the 90-day rule that states that all creators, entrepreneurs, and business owners take some time away from their business to recharge.

This allows you to see the business as separate from yourself. It’s all about being happy and healthy. Taking a break also allows you to take a step back and view your business from a different perspective.

We call it being in the trees versus stepping above the trees and looking down. You will have a completely different perspective.

If you’re feeling frustrated and burnt out, please know you can work your way out of your situation. You just need to regain your focus and drive and then come up with a winning strategy.

When that happens, you’ll find you’ll be full of energy once again.

If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.

Becoming A Great Captain Of Your Team

If you’re looking to add team members to your practice, you need to work on helping yourself become the best leader and captain possible.

Trust me, you don’t want to ever find yourself in a situation where your team members feel like they’re showing up to work for a terrible boss. You should want people who feel like they’re working with an inspiring captain who wants to really develop the team and help them to be the best they can be.

We often talk in our community about making sure your Velcro is strong, so that you attract the right people who want to work with you. When you’ve attracted the right people, it’s important that you invest time, energy and effort in them.

Offering Incentives

The moment you decide to bring on a new team member, you must ensure that you have a compelling voyage for them. It’s also important to include an incentive to perform. In my past experience I’ve always incorporated junior, intermediate, senior, and managing levels. This is done to give everyone a chance to progress. There’s no worse feeling than stagnation.

Even if someone is working part-time, they still want to feel like they’re growing as a person because in the words of Tony Robbins: “if we’re not growing, we’re dying.”

So, it’s important to think about why you have an associate. Don’t just bring someone on because you’re burnt out and want a day off. You should bring someone on because you’re trying to build an all-star team. Furthermore, the addition of incentives will push your team to work that much harder.

Becoming A Team Member Is More Than “Just A Job”

Bringing on a new associate isn’t about just giving someone a job. It’s about the team. It’s about the centre itself. It’s about the technique you use. I always encourage people to come and meet in person before offering a position. Otherwise the focus is just on the paycheck and the hours.

And really, that’s not the most important thing. Of course, you want to pay well, and of course, you want to schedule great hours. But the most important question that needs to be answered — what’s life going to be like when I’m with you? You should want your associates to have a compelling voyage and be with you for a long time.

The Benefits Of Bringing On Full Time Associates

Finally, think about how you offer the job position. I personally suggest that you have associates full-time. Full-time team members are better able to immerse themselves within the inner workings of your business. You should want them to learn your process as quickly as possible. You should be able to develop their confidence, technique, and their customer service skills.

Now that they’re in this position, you can offer them a great mentorship programme.

They can observe what’s going on and practise good technique. This allows them to develop the skillsets needed to become a valuable asset on your team.

The process of becoming an amazing captain isn’t for the uncommitted. Having someone competent and full of drive at the helm will ensure that you lead your team to victory in whatever battles you face.

If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.

What Is A Blue Cow Practice?

You may be wondering – what the heck is a Blue Cow Practice? Well, let me start by saying that the Blue Cow idea originated with a children’s cartoon. That’s right, a children’s cartoon, but hear me out. This concept will change the way you run your practice.

So yes, the name of the cartoon was called “Blue Cow”. I was introduced to this show when I was watching it with my wife Jo and our oldest son Harry. The cow on the cartoon was unlike all the other cows in her field.

She was blue, of course, and all the others were brown, and she was interested in life. She wanted to do stuff and achieve great things. She wanted to get out there — she wanted to be an astronaut and go to the Olympics. Basically, she wanted to do all these things that cows don’t normally do.

The rest of the cows were not interested in any of that, and they would poke fun at her for wanting to be more than what she was, and they would tell her that she couldn’t do it.

“Everyone knows cows can’t do that,” they would often say.

So Jo and I were on the settee with Harry, watching this thing, and she (the blue cow) goes off, entering the Olympics and winning gold medals. She even flies to the moon.

When she comes back to tell her friends in the field that she had done all of these great things, they would still say, “Oh, she’s off again.”

Then they would carry on chewing the grass. This is how every episode would be, and at the end the narrator would always say: “Everyone knows cows can’t do that, but we know they can.”

When that cartoon finished, Jo and I looked at each other, and we thought “My God, that is so profound. “The “Blue Cow” lesson wasn’t just for kids. We immediately realised that adults could learn from it as well.

Here’s the big lesson: When it comes to your business, are you running a blue cow practice or a brown cow practice?

We naturally have behaviours that either make us a blue cow or a brown cow. If you’re being a blue cow, you’re optimistic, full of passion, enthusiasm and driven by a need to “leave the field”.

If you’re being a brown cow, you’re one who tends to complain a lot. You’re very cynical, and you blame others. You sit there and chew the grass as you settle with whatever life throws at you.

“Blue Cow” has many profound points to make for all of us in terms of “leaving the field”. The blue cow in the story leaves her field every day to go and explore.

So the question I pose to you, dear reader, is this: Are you interested in running a Blue Cow Practice? Are you willing to do whatever it takes to make your practice successful? Are you ready to explore different possibilities?

Let me finish with one more story. It focuses on the blue cow concept, and it revolves around the whole notion of who you are in your business and practice, whether that be the practice owner or a team member.

Long ago, in medieval times, a guy was walking along a road and happens upon another fellow with a sledgehammer smashing rocks, and he asks him, “What are you doing?” And the guy says, “I’m smashing rocks.”

He goes up the road a bit further, sees another fellow with a sledgehammer who’s also smashing rocks, and he says to him, “What are you doing?” He says, “I’m making a living.”

And then there’s a third guy further up the road who’s also smashing rocks with a sledgehammer, and he asks him, “What are you doing?” And he says, “I’m building a cathedral.”

When it comes to running your practice, are you merely doing the day to day grind to make a living? Are you just performing mundane tasks? Or are you building something grand and fantastic, much like a majestic cathedral?

Blue Cow Practices are building cathedrals. The people who are helping you construct this cathedral are your teammates.

If you don’t have a vision that is cathedral-like for your business, then you’re likely surrounded by people just making a living, or just smashing rocks. I urge you to retain the lesson you’ve learned from the blue cow and the man walking along the road.

If you’re running a Blue Cow practice, you’re not just smashing rocks. You’re not just making a living. You’re building a grand cathedral. With the right attitude, your cathedral will be majestic indeed.

If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.