Episode 004 – All Great Teams Have Strategy Days

Ready For Your Strategy Day?

If you’re not holding Strategy Days with your team, then you’re massively missing out on something that can help you to grow your practice.

Not only will you grow your practice faster, but you’ll also grow it ‘better’. By ‘better’, we mean that you’ll have a team that will know exactly what to do and how to do it, to help you to grow.

They’ll also be ‘bought in’ to the business and vision you have. That’s invaluable.

In this episode, Jo explains why and how to implement strategy days in your practice.

Thank You For Listening!

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Episode 003 – You Can’t Wear All The ‘Hats’ And Still Create A World-Class Business

Create A World-Class Business The Right Way

If you want to create a world-class business, then it’s important that it doesn’t burn you out.

You see, most business and/or practice owners are struggling.

They’re struggling because they’re trying to do everything in their business, also known as ‘wearing all the hats’.

You’re running your marketing to get new patients, doing events or networking, making sure your staff have everything they need and treating patients…

And that’s just for starters.

As a result of doing all that, you can’t possibly create a world-class business. You don’t have time!

It’s also incredibly tiring to wear all the hats in your business. That fatigue prevents you from being as creative as you need to be to work ‘on’ your business (instead of ‘in’ it).

So in today’s episode, I’ll explain exactly what you need to do to build a world-class business without the burnout!

Thank You For Listening!

Don’t forget that you can also tune in Live to our videos on our Facebook page. That’s where you can be the first to hear about the best ways to grow your practice.

Want to hear more? Check out the Podcasts section of the site here.

To share your thoughts on this episode:

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The Blue Cow Guide To Overcoming Burnout

At its core, burnout is a reflection of the choices we’ve made to get to a certain point. Overcoming burnout is easier than you think.

Some of you reading this article have already set up a practice. You’ve experienced the frantic energy involved to perform well and reach your goals.

But suddenly, after the initial flurry of energy, you hit a brick wall and you start to feel burnt out. This is a very common problem.

Fortunately there’s good news – you don’t have to stay in burnout. You can avoid it.

Here are six tips on what you can do to either stop burnout or completely turn it around.

1) Make Sure You Have A Business

The first tip  is to make sure you have an actual business. I’m not talking about just owning a chiropractic practice, but actually owning a business.

Your business should be set up with great systems so that it’s not just about you doing everything.

If you have a practice that only works when you’re there adjusting lots of people, it might be suggested that you don’t have an actual business. You might just have a really busy job.

So the first thing you’ll want to think about is: Does your practice set up and run like a business, or just a really busy job?

2) Key Performance Indicators (KPIs)

The second tip is to make sure you have key performance indicators (KPIs) for your business that tell you that you’re on track. Often burnout comes when you’re not in alignment with where you want to go.

Make checking your KPIs a habit. You should set a KPI sheet in your practice.

Thus, ensure that your opening up checklist, end of the day checklist, and closing down checklist are all up to speed.

Then create recipes for everything else that goes on in the practice.

I call them recipes for one simple reason: If you were to leave your practice and someone else came in, would they be able to pick up your KPIs and follow the directions as easily as following the recipe in a cookbook?

Remember that having KPIs in place will help to keep you on track. They should become a vital part of your daily process.

3) Take Ownership Of Your Ownership

This tip is more than just a clever play on words. You have to understand that you’re the owner of your practice. Make sure you’re thinking like a business owner.

One of the things that we tell all of our clients is to create a Owner Time Table. This is the time when you’re not working in or on your business.

Think of it as a short vacation. It’s your time to recharge with the people you love. You’re why you’re doing this in the first place.

You’re not doing this so you can work all the time in your practice and not have connections with your loved ones.

overcome burnout
It might feel like you want to hide away, but it is possible to overcome burnout.

4) Practice Flow

The next tip is to make sure you’re practising what we call “flow”. No ideal practice fits everyone. Your success should come when you create a business that you love.

This comes from using the techniques you love, seeing the patients that you love, at the times that suit your life.

A lot of people burn out because they’re adjusting at times that might suit the patient, but not themselves.

There’s nothing wrong with accommodating your patients, but if you do so at your own expense for too long, you’re just asking to burn out at some point.

Make sure you’re adjusting hours and timetable to fit your personal life as well as your business.

5) Building Your Team

The next thing we need to talk about is your team. There are two different models that I highly suggest you use. The first is the guru model.

With the guru model, you have a single chiropractor who is working on their own with either a high volume of traffic, a high fee, or both.

The second model is the associate model. With this model, you’re the boss in charge who leads a team of associates. If you have a strong coaching plan, the associate model can be very effective.

The associate model allows you to create a brilliant relationship with your team.

Once you set up your processes and have your systems and recipes in place, don’t be surprised if your associates stick with you four, five, or even six years.

If you do have team members, then make sure that you are creating a culture that’s fun and dynamic.

6) Take Care Of Yourself

Likely the most important tip on this list: Make sure you’re taking great care of yourself. We have a thing called the 90-day rule that states that all creators, entrepreneurs, and business owners take some time away from their business to recharge.

This allows you to see the business as separate from yourself. It’s all about being happy and healthy. Taking a break also allows you to take a step back and view your business from a different perspective.

We call it being in the trees versus stepping above the trees and looking down. You will have a completely different perspective.

If you’re feeling frustrated and burnt out, please know you can work your way out of your situation. You just need to regain your focus and drive and then come up with a winning strategy.

When that happens, you’ll find you’ll be full of energy once again.

If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.

Episode 002 – How To Overcome Burnout

Feeling Like You’re Working Too Hard?

There’s a good chance that, if you’re a practice owner, you’ve either felt burned out in the past, or you’re feeling that way right now.

If you’re not, then we’re sorry to break it to you, but burn-out is probably in the post!

It happens when you try to do too much in your business, starting early and finishing late, convincing yourself that things will get better soon.

The problem is that you’re reaching breaking point.

You’re sacrificing your health and wellbeing for the business. There’s only so long that you can do that before you do yourself (and your business) some serious harm.

In today’s episode, we’ll explain how you can overcome burn out and run your business, instead of your business running you.

Thank You For Listening!

Don’t forget that you can also tune in Live to our videos on our Facebook page. That’s where you can be the first to hear about the best ways to grow your practice.

Want to hear more? Check out the Podcasts section of the site here.

To share your thoughts on this episode:

  • Leave a note in the comment section below.

  • Share this show on Facebook.

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and we read every one.

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Becoming A Great Captain Of Your Team

If you’re looking to add team members to your practice, you need to work on helping yourself become the best leader and captain possible.

Trust me, you don’t want to ever find yourself in a situation where your team members feel like they’re showing up to work for a terrible boss. You should want people who feel like they’re working with an inspiring captain who wants to really develop the team and help them to be the best they can be.

We often talk in our community about making sure your Velcro is strong, so that you attract the right people who want to work with you. When you’ve attracted the right people, it’s important that you invest time, energy and effort in them.

Offering Incentives

The moment you decide to bring on a new team member, you must ensure that you have a compelling voyage for them. It’s also important to include an incentive to perform. In my past experience I’ve always incorporated junior, intermediate, senior, and managing levels. This is done to give everyone a chance to progress. There’s no worse feeling than stagnation.

Even if someone is working part-time, they still want to feel like they’re growing as a person because in the words of Tony Robbins: “if we’re not growing, we’re dying.”

So, it’s important to think about why you have an associate. Don’t just bring someone on because you’re burnt out and want a day off. You should bring someone on because you’re trying to build an all-star team. Furthermore, the addition of incentives will push your team to work that much harder.

Becoming A Team Member Is More Than “Just A Job”

Bringing on a new associate isn’t about just giving someone a job. It’s about the team. It’s about the centre itself. It’s about the technique you use. I always encourage people to come and meet in person before offering a position. Otherwise the focus is just on the paycheck and the hours.

And really, that’s not the most important thing. Of course, you want to pay well, and of course, you want to schedule great hours. But the most important question that needs to be answered — what’s life going to be like when I’m with you? You should want your associates to have a compelling voyage and be with you for a long time.

The Benefits Of Bringing On Full Time Associates

Finally, think about how you offer the job position. I personally suggest that you have associates full-time. Full-time team members are better able to immerse themselves within the inner workings of your business. You should want them to learn your process as quickly as possible. You should be able to develop their confidence, technique, and their customer service skills.

Now that they’re in this position, you can offer them a great mentorship programme.

They can observe what’s going on and practise good technique. This allows them to develop the skillsets needed to become a valuable asset on your team.

The process of becoming an amazing captain isn’t for the uncommitted. Having someone competent and full of drive at the helm will ensure that you lead your team to victory in whatever battles you face.

If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.

Episode 001 – What Is A Blue Cow Practice?

The Blue Cow Genesis Story

When people find out about us, one of the first things that we get asked is ‘Why Blue Cow?’ or ‘Why did you call your business Blue Cow?

Well there’s actually a simple answer to that.

In today’s first episode of our shiny new podcast, Steve is going to tell you our story.

Plus: We’ll give you some behind-the-scenes insights about what we call Black Time, and why it’s so vital to your practice.

So, tune in and discover how to become a little more Blue Cow.

Thank You For Listening!

Don’t forget that you can also tune in Live to our videos on our Facebook page. That’s where you can be the first to hear about the best ways to grow your practice.

Want to hear more? Check out the Podcasts section of the site here.

To share your thoughts on this episode:

  • Leave a note in the comment section below.

  • Share this show on Facebook.

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and we read every one.

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What Is A Blue Cow Practice?

You may be wondering – what the heck is a Blue Cow Practice? Well, let me start by saying that the Blue Cow idea originated with a children’s cartoon. That’s right, a children’s cartoon, but hear me out. This concept will change the way you run your practice.

So yes, the name of the cartoon was called “Blue Cow”. I was introduced to this show when I was watching it with my wife Jo and our oldest son Harry. The cow on the cartoon was unlike all the other cows in her field.

She was blue, of course, and all the others were brown, and she was interested in life. She wanted to do stuff and achieve great things. She wanted to get out there — she wanted to be an astronaut and go to the Olympics. Basically, she wanted to do all these things that cows don’t normally do.

The rest of the cows were not interested in any of that, and they would poke fun at her for wanting to be more than what she was, and they would tell her that she couldn’t do it.

“Everyone knows cows can’t do that,” they would often say.

So Jo and I were on the settee with Harry, watching this thing, and she (the blue cow) goes off, entering the Olympics and winning gold medals. She even flies to the moon.

When she comes back to tell her friends in the field that she had done all of these great things, they would still say, “Oh, she’s off again.”

Then they would carry on chewing the grass. This is how every episode would be, and at the end the narrator would always say: “Everyone knows cows can’t do that, but we know they can.”

When that cartoon finished, Jo and I looked at each other, and we thought “My God, that is so profound. “The “Blue Cow” lesson wasn’t just for kids. We immediately realised that adults could learn from it as well.

Here’s the big lesson: When it comes to your business, are you running a blue cow practice or a brown cow practice?

We naturally have behaviours that either make us a blue cow or a brown cow. If you’re being a blue cow, you’re optimistic, full of passion, enthusiasm and driven by a need to “leave the field”.

If you’re being a brown cow, you’re one who tends to complain a lot. You’re very cynical, and you blame others. You sit there and chew the grass as you settle with whatever life throws at you.

“Blue Cow” has many profound points to make for all of us in terms of “leaving the field”. The blue cow in the story leaves her field every day to go and explore.

So the question I pose to you, dear reader, is this: Are you interested in running a Blue Cow Practice? Are you willing to do whatever it takes to make your practice successful? Are you ready to explore different possibilities?

Let me finish with one more story. It focuses on the blue cow concept, and it revolves around the whole notion of who you are in your business and practice, whether that be the practice owner or a team member.

Long ago, in medieval times, a guy was walking along a road and happens upon another fellow with a sledgehammer smashing rocks, and he asks him, “What are you doing?” And the guy says, “I’m smashing rocks.”

He goes up the road a bit further, sees another fellow with a sledgehammer who’s also smashing rocks, and he says to him, “What are you doing?” He says, “I’m making a living.”

And then there’s a third guy further up the road who’s also smashing rocks with a sledgehammer, and he asks him, “What are you doing?” And he says, “I’m building a cathedral.”

When it comes to running your practice, are you merely doing the day to day grind to make a living? Are you just performing mundane tasks? Or are you building something grand and fantastic, much like a majestic cathedral?

Blue Cow Practices are building cathedrals. The people who are helping you construct this cathedral are your teammates.

If you don’t have a vision that is cathedral-like for your business, then you’re likely surrounded by people just making a living, or just smashing rocks. I urge you to retain the lesson you’ve learned from the blue cow and the man walking along the road.

If you’re running a Blue Cow practice, you’re not just smashing rocks. You’re not just making a living. You’re building a grand cathedral. With the right attitude, your cathedral will be majestic indeed.

If you’re looking to grow your practice, then check out the latest episode of the Blue Cow Podcast. We’ll show you the way to grow your practice faster, and with fewer headaches.